Tuesday, May 12, 2020

Operations Management/Enterprise Project Essays - 2315 Words

Course: Operations management Enterprise Project: Industrial Universal Pallet Manufacturing Industrial Universal Pallet Manufacturing Organizational Structure Organizational structure plays an important role in the development, and arrangement of tasks. This is because the structure of an organization is used to coordinate department, and tasks such as coordination, allocation, and supervision. These activities are geared towards the achievement of set goals and objectives of respective organizations. When designing the organizational structure, I took into consideration the goals and objectives of the company. I considered both the long term and the short-term goal. This enabled me design the above†¦show more content†¦Moreover, the service manager is responsible for general services offered to customers, retailers and stakeholders. Organizations are guided with the objectives, mission and goals set by management. Mission, objectives and goals of an organization is guideline that is used by management team to compel an organization to success. The following are the goals, mission and objectives of the organization. Mission To provide industries and manufacturing companies cost effective and durable pallets made from recycled scrap tires and Styrofoam. The pallets are strong, durable and reusable. They provide an alternative to wooden pallets and are a significant contribution to our environment by recycling tires and Styrofoam. It provides substantial cost savings for its users associated with replacing, repairing and discarding of wooden pallets due to hard to clean, their short durability and short life cycle. We promote environmentally friendly recycled products that are more durable, indestructible and less costly to buy and maintain. ïÆ'Ëœ To provide quality products in the market ïÆ'Ëœ To assist the industry in applications and innovations of technicalShow MoreRelatedManaging the Software Enterprise1295 Words   |  5 PagesMANAGING THE SOFTWARE ENTERPRISE 2 Managing the Software Enterprise Managing the Software Enterprise Introduction Risk management in any enterprise is a key strategy to reduce any uncertainties that threaten the company. Several strategies could be laid, focusing on the Software enterprises that could help curb the problem of any uncertainties and in turn increase the efficiency of the enterprises. 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It is part of the overall workflow associated with a risk management systemRead MoreThe Training Experience Through The Canadian Labor Market Applying The Knowledge Learned During My Internship Subject1293 Words   |  6 Pagescommunication between teams – not only Information technology. Another successful experience, it was to participate in large initiatives for the business and my principal sponsors were Senior Executives which recognize our team effort to accomplish the projects on time and quality. â€Æ' Who is Vision Critical Vision Critical is a company dedicated to provide business intelligence in the cloud, it allows to the customers seeing in real-time with a delightful interface data transformed in information. It permitsRead MoreSap : Sap And Sap1395 Words   |  6 Pagescompany, which was founded in 1972 by five EX-IBM engineers (Arzu Baloglu). The company was headquartered in Walldorf, Germany, with locations in more than 130 countries and SAP SE is the world leader in enterprise software and software-related services. Another one is the name of ERP (Enterprise Resource Planning) software, which is widespread all over the world. For example, SAP, the ERP system with the largest market share, is used by more than 60 percent of the multinational corporations (DanielRead MoreRiordan Virtual Organization: COSO Integration Plan for Compliance and Legal Liability745 Words   |  3 PagesExecutive Summary For Riordan to adopt COSO Enterprise Risk Management (ERM) practices in a new initiative, they are more likely to have a successful implementation if they have the full support of the board and chief executives. The ERM plan should not only be compatible with existing organizational goals, it must also be integrated into the culture so that risk management can become salient at all levels of the organization. Even though risk management should be spread throughout the culture, the

Wednesday, May 6, 2020

Welding Guide on Unitor Free Essays

SAFETY IN WELDING A Safe Journey with UNITOR Norwegian Training Center – Manila A SAFE JOURNEY WITH UNITOR Welding and Flame Cutting elsewhere than in workshop should be the subject of a â€Å"HOT WORK PERMIT† A Safe Journey with UNITOR 2 Norwegian Training Center – Manila Production welding is done under optimum conditions. The appropriate equipment is provided for and the specification are set. A Safe Journey with UNITOR 3 Norwegian Training Center – Manila Maintenance and repair welding onboard involves a host of unknowns. We will write a custom essay sample on Welding Guide on Unitor or any similar topic only for you Order Now Problems relate to chemical composition of the base metals, weldability, pre and post heat, choice of electrode, and the handicaps of field welding. A Safe Journey with UNITOR 4 Norwegian Training Center – Manila PROTECT THE EYES Never expose bare eyes to the glare and rays from the ARC! This will cause arc-eye (very painful) and damage to the ayes. Use filter glass of correct grade. Amperage Below 20 A 20 – 40 A 40 – 80 A 80 – 175 A 175 – 300 A 300 – 500 A A Safe Journey with UNITOR Grade 8 9 10 11 12 13 5 Norwegian Training Center – Manila A Safe Journey with UNITOR 6 Norwegian Training Center – Manila Train the crew to do the repair welding work themselves instead of subcontracting it away. A Safe Journey with UNITOR 7 Norwegian Training Center – Manila What about your welding technique? Could you need a bit of time at the welding school? A Safe Journey with UNITOR 8 Norwegian Training Center – Manila Both welding cable and return cable should be stretched to the welding site Remember that if you connect the return cable in the ships structure you are actually standing on the return current A Safe Journey with UNITOR 9 Norwegian Training Center – Manila Place the return clamp as near to where the welding takes place as possible. If you don’t, the return current might travel through ball bearings and other critical machine parts and destroy them. A Safe Journey with UNITOR 10 Norwegian Training Center – Manila If you are a smoker remember that disposable plastic cigarette lighters kept in pockets may cost you your life on a welding job. Should a spark fall into your pocket the lighter may explode, resulting in extensive, even fatal burns. Always leave your lighter behind when you shall weld. A Safe Journey with UNITOR 11 Norwegian Training Center – Manila Prevent sparks dropping down hatchways or hold ventilators. Keep fire extinguishers ready. A Safe Journey with UNITOR 12 Norwegian Training Center – Manila Before hot work is begun, check that there are no combustible solids, liquids or gases, at below or adjacent to welding area. A Safe Journey with UNITOR 13 Norwegian Training Center – Manila Remember that protective clothing is not only meant to protect you from burns spatter and arc radiation but also serves as an insulator so you don’t become part of the electric circuit A Safe Journey with UNITOR 14 Norwegian Training Center – Manila Hoses and cables should be kept clear of passage ways. A Safe Journey with UNITOR 15 Norwegian Training Center – Manila To work with worn or damaged welding cables is extremely dangerous. Inspect the condition of the cables regularly. Worn cables should be replaced, not â€Å"Repaired† with insulation tape. If the damage is local the damaged part should be cut away and the cable joined with a cable connector. A Safe Journey with UNITOR 16 Norwegian Training Center – Manila Be sure you never get any electric shock when using electric equipment. A Safe Journey with UNITOR 17 Norwegian Training Center – Manila DO NOT lean directly on to the structure if the return current runs through it, but make sure to insulate yourself using either a RUBBER MAT or WOOD. A Safe Journey with UNITOR 18 Norwegian Training Center – Manila In no circumstances should a welder work while standing in water. Water and electricity do not mix. A Safe Journey with UNITOR 19 Norwegian Training Center – Manila DO NOT weld on drums or tanks before they are cleaned and made absolutely gas free. A Safe Journey with UNITOR 20 Norwegian Training Center – Manila Poisonous gas might develop during welding caused by elements in the base materials or due to paints and metal coatings on the surface. A Safe Journey with UNITOR 21 Norwegian Training Center – Manila HAVE ELECTRODES BEEN PROPERLY STORED? If electrodes are left in the open air they start to attract moisture. When the electrode is used the moisture in the coating goes over as Hydrogen Porosity in the weld. This will in time develop into Hydrogen Cracking. A Safe Journey with UNITOR 22 Norwegian Training Center – Manila WHY IS IT THAT THE WELD I DID ONE WEEK AGO HAVE CRACKED. A Safe Journey with UNITOR 23 How to cite Welding Guide on Unitor, Papers

Saturday, May 2, 2020

Senior Citizen Interview free essay sample

A face to face interview was held with Mr. C. Mr. C. is an 82 year old African American male. Physically looking at interviewee he does not look that age at all he looks like he is in his early sixties. Part I: Questions amp; Answers Q-How old are you? A-I am 82 years old. Q-When will you be 83? A-I will be 83 in mid-July Q-Are you married? A-I am a widow and have been for almost 53 years. Q-Do you have children, grandchildren, and great grandchildren? A-Yes I do. I had three children, eight grandchildren, and nine great grandchildren. Q-Do you live alone? A-No I do not, my youngest son lives with me. Q-Tell me a little about your background? A-I was born in the south and raised in the north by an aunt. Both of my parents died when they were fairly young. My mother at 56 and my father at 42. They were both ill the reason for their passing’s. We will write a custom essay sample on Senior Citizen Interview or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I graduated high school at age 17. I am a retired restaurant worker for 21 years now. Q-What are no most memorable experiences that you have had? A-The most memorable experiences that I have had are a few good ones. My marriage is one, the birth of my children and grandchildren, and buying my own home. Q-What are the most significant life’s events for you? A-The death of my wife the mother of my three children, the death of my oldest son, my parents, and the death of my domestic partner was another significant stressful event for me. Q-If you had the opportunity to change anything would you and what would that be? A-Of course I would change the passing of my family members besides that it would be the type of job that I choose and when. I would have choose one that gave me better financial security and job happiness. Part II: Senior Citizen Developmental History There is a saying that says â€Å"once a child twice a man†. There a many stages in the development of the human lifespan. In middle and late adulthood people tend to look at things in quite a different prospective as they reflect back on the journey of life. This paper and reflective interview will address the many developmental histories of a senior citizen. Mr. C. is an 82 year old African American who lives along with his adult son. Mr. C. is a widow whom had fathered three children one of which is deceased. Mr. C is the oldest of five children whom are all males. He was born in Virginia and raised in New York since he was age 13 with his aunt. He has been living in New York since then. He was educated in New York’s city public school system where he graduated high school at the age of 17. Married at age 27 and widowed at age 30. Mr. C. ’s father died at age 42 making Mr. C 15 years of age and at the passing of his mother he was 36 years old his mother was 56. Mr. C. never remarried he really never got over the death of his wife and children’s mother. Mr. C. lost his oldest son when the son was 27 years old. Mr. C. was in a domestic partnership many years after the death of his wife. After multiple years in the domestic partnership yet again he was faced with another death, the death of her. Chronologically Mr. C is 82 and is an imperfect indicator of his functional age. Mr. C looks like he is in his sixties. People age biologically at different rates Mr. C. eems younger than he really is (Sutin, Wethington, et al. , 2010). Mr. C was so gracious to disclose his medical status with me. He is a survivor of prostate cancer, his cancer has been in remission on and off for 12 years. He suffers from congestive heart failure which he developed a few years ago. Not an indication of heart disease at all genetics and environment play a big role in the aging process and disease (Beck, 2010). During the duration of the interview when speaking about the deaths of his family members Mr. C. ecame a little emotional and seem to drift back into time a moment of reminiscence is what I think he was doing, trying to relive those moments in time. I asked him how he felt about their deaths. He responded by saying that he came to terms with it and that he was powerless over what had happened and that everyone has an appointment with God and his faith is what sustains him to carry on every day. According to ((Sutin, Wethington, et al. , 2010) the events that individuals define as stressful and how they cope with these events change across the lifespan (  Aldwin, Sutton, et al. , 1996). Starting in late adolescence, the ability to reconstrue negative experiences as positive develops, but it is not until young adulthood that this experienced wisdom is translated into a touchstone for coping with future situations (  Bluck amp; Gluck, 2004). The most surprisingly response in the interview process was the interviewee’s ability to remain powerless and come to terms about death. He spoke about what he wanted his son and daughter to do when the time came when he passed on in this life, He accepts death and knows that it is inevitable that it cannot be avoided no matter who you are. He keeps his faith in God to help deal with the end of life situations. Religious affiliations and psychological aids are helpful in handling depression and may improve the quality of life of aging individuals (Butler, Fujii, et al. , 2011). The birth of his children and grandchildren played a major part in the interviewee’s life. While interviewing he always said family first. I gathered the impression that he is a very family orientated person. In the bedrooms, living room, and hallway of the interviewee’s apartment is pictures of all family members, recent and the throw backs that is what the younger generation calls old pictures. A different demeanor hovers over the interviewee when he shows me family pictures and speaks about his family. I sense it brings him back to his more youthful days, days where he was the ruler of full independence. I asked Mr. C. did he belong to any senior citizens centers and his reply was no and he further elaborated for me. He wanted to be around younger people not people his age that constantly reminded him of what reality was indeed about but to feel vivacious for if only a moment when youth was on his side. He stated that is why he loved for his daughter to bring her youngest grandchild over. He loved the sound of the baby especially when he heard it cry it reminded him of youthfulness and independence. Aging is inevitable; becoming wiser with age is not. Researchers, theorists, and clinicians have noted that older adults approach their lives in one of two ways: Either they draw on their strengths and live life to the fullest, or they magnify their weaknesses and restrict their lives to succumb to lifes inevitable end  (Gilbin, 2011). From listening to stories about when Mr. C. as much younger and able to take full control of his independence that making the transition from young adult and middle adult to the latter being late adulthood was the hardest to come to terms with and except fully. Hot cocoa was made for me and coffee was made for him by none other but Mr. C. I offered but that was not an option he insisted upon doing so. He maneuvered around his home with no assistance from anyone and when I attempted to do so he refused. I see that he is like a person with a special need and you opt to do it or help they respond by simply saying they can do it. He spoke about being able to do chores around his home that he no longer could do, his failing eye sight and the need for a therapeutic bed, he has difficulty getting up from lying flat. No longer being able to reach items that are on his top shelf in the kitchen cabinets was a hindrance at one time Mr. C. uses ingenious items to help around his home with activities of daily living. Self-efficacy allows one to develop and carry out a plan of action, allowing for a sense of competency (Butler, Fujii, et al. , 2011). His cognitive skills are on point and sharp and he held on to the conversation that he and I shared foe quite some time for a senior citizen his age. The second premise of successful aging is maximizing high physical and cognitive functioning, with these two factors partnering to optimize overall functioning. Physical function is maintained with moderate exercise and a network of support from family and friends. Cognitive function can be sustained with mental exercises and active engagement through conversation (Butler, Fujii, et al. , 2011). The most valuable information that I received from this interview  is to make sure that I take care of myself health wise, choose a career that I get satisfaction from, and live life like it is golden. Do what I want to do like life is a bucket list. At the end when life is almost near the end you hold no regrets.

Sunday, March 22, 2020

Response to the Resume an Example of the Topic Resume writing by

Response to the Resume Ms. Celina Newcomb 267 Stage Trail Road Bismarck, ND 58507 Need essay sample on "Response to the Resume" topic? We will write a custom essay sample specifically for you Proceed Dear Ms. Newcomb: Thank you for submitting your application to our organization. According to your resume, you have the necessary qualifications for the position of Investigator I. According to our standard procedures, you are required to take the state qualifying examination. Qualified applicants with the top five score will be invited to a structured interview to be scheduled at a later date. You will be notified of an interview appointment if you are in the top five applicants. Your examination time has been scheduled for Monday, April 12, at 2:30 P.M., at the Cleveland Learning Center, which is in the Winter View Mall. Your examination will last about an hour. The Cleveland Learning Center will provide all testing materials. Please call Ellen Kirkpatrick at 701-555-3614 to confirm your examination appointment. If the appointment is not confirmed by Friday, April 9, it will be canceled. Failure to take the examination as scheduled will remove your name from consideration. Thank you for you interest in our organization. Sincerely, William Wright Human Resource Manager Learn more: Writing a research paperAn Unforgettable TranscriptWriting in the Workplace Reference Dante John Nomellini; Central Delta Water Agency. 'Resume' Stockton, Calif. : Central Delta Water Agency, 2006

Friday, March 6, 2020

Shorewood Soups Issues

Shorewood Soups Issues Abstract The report identifies and analyses the problem facing Shorewood Soups as it seeks to increase revenues from $100 million to $200 million, following a business-to-consumer strategy. It analyses the opportunities available and the threats facing the company. The report also offers a marketing mix strategy that includes the promotion of a refrigerated fresh soup product with gluten-free attributes.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More The paper then supports the recommendations with the resource-based view theory analysis. The following case study discussions assume that the business environment affecting Shorewood Soups remained the same as explained in the case study. It also assumes that there will be interdepartmental support for the project at the time of execution. Problem Question The company needs a consumer-packaged goods strategy that will allow it to increase its revenues significantly. The current strategy has supported the growth of the business by only concentrating on the Business-to-Business (B2B) approaches using the bulk foodservice and buck retain option. While maintaining this option for the current business revenues, the company must also find room for Business to Consumer (B2C) options as a way of filling the $100-million-dollar revenue gap that it envisaged to earn in the next five years. The business must find a way to introduce a packaged or packaged products to the market with its gluten-free brand, ensuring that it maintains current efficiency levels of the business and shore up profit margins to ensure that the five-year target for the overall growth of the business remains achievable. It implies that the marketing and sales team has to do a good job to ensure that the first and second-year performances of the business are supportive of a trend towards the achievement of the main objective. This requiremen t highlights several factors that help to explain the problem that the company is facing. First, the company has almost exhausted its ability to improve the revenues for the current businesses. There is no structure and operating model that will take on the new retail branch of the business (De Assunà §o 2008). The sales team and the marketing team have been successful at doing another type of business, and there is uncertainty whether the success will replicate to the proposed move of Shorewood Soups (Anselmsson Johansson 2007).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the minor problems that the company has include lack of brand personality, lack of existing structure to support the proposed CPG segment, and the development of an appropriate strategy that will support the new growth plan without introducing irrevocable problems for the existing business frame work and success of Shorewood Soups. As the company moves resources from its other operations and acquires new resources, it must be able to sustain growth momentum in the environment rather than pause and wait for the peak of revenue for the five-year point mark when the final evaluation would be due. Analysis of environment of Shorewood Soups According to the Porters five forces for competitive advantage, there are five critical forces that a business must look at when it is analysing its external environment. In Shorewood Soups case, the entry into the CPG market makes it a new entrant. Based on this understanding, its biggest concern is threats of substitutes, threats of other new entrants, threats of the existing rivalry within the market segment, and the bargaining power relations with buyers and suppliers. The table below helps to perform the analysis for Shorewood Soups. Table 1: Porters Five Forces Analysis for Shorewood Soups’ new business plan Force Effect Bar gaining power of buyers Buyers are not organized in the consumer packaged goods segment. Therefore, they have limited power Bargaining power of sellers The company makes its soup, but suppliers are not organized for other operations requirements; they are many. Therefore, there is no major power held Threat of new entrants New entrants pose a big threat because they will be eyeing the same market segment. However, no notable new entrants have been identified. Threat of existing rivalry The existing rivalry is very high; this threat will remain high Threat of substitutes There are no notable substitutes of soup. There are also limited options for gluten-free products. Based on the analysis summarized in the table above, the external environment for Shorewood Soups is supporting the business’ new foray into the CPG market. Nevertheless, the threats and opportunities available are critical for influencing the successful strategy that the company has in place (Forlani, Mullins Walker 2002). The analysis only considers the new business segment. Notably, there is a projected double increase in the refrigerated fresh soup market segment, which accounts for less than 3% of all retail soup sales. New entrants may be eyeing the market (Gulati Oldroyd 2005). In the consumer retail segment, the threshold for new entry continues to decrease. A 3% market share with projected 50% growth will appear lucrative.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More Another important factor for this indication is that it is a consumer trend, rather than a producer trend; the demand is increasing. Another significant demand trend has been on ready-to-serve broth, whose demand has doubled from 2004 to 2009 to make it constitute 12% of all retail soup sales. These two market segments are the most lucrative based on Shorewood Soups’ strategy, and that is why they form the biggest environmental variables for the company (Hansen, McDonald Mitchell 2013). The next section explains how these and associated factors influence the opportunities and threats to the company. Main marketing opportunities/threats A SWOT analysis framework will be useful in reviewing the marketing opportunities and threats facing Shorewood Soups, The SWOT analysis is a marketing theory that helps marketers to form a final objective of their project (Hauser, Tellis Griffin 2006). It highlights the strengths and weaknesses of a business, which also show its internal environment. It compares them to the opportunities and threats of the business, which make its external environment. The SWOT relies on the right questions being asked, and that is why it is often case specific. In this paper, the SWOT analysis is used to find out the external environment conditions for Shorewood Soups, concerning its intention to launch CPGs (Herbet-Maccaro Ottley 2012). Table 2: SWOT analysis for Shorewood Soup Strengths Good product awareness/ brand reputation (30%) Gluten-free branding A strong marketing team Weaknesses No internal structures for serving CPG market segment Untested marketing strategy proposals Opportunities Refrigerated fresh soup segment ready to serve broth Convenient packaging to adapt to trends in increased convenience + healthy options Gluten-free branding for CPG Threats Market entry and an increase in product segmentation by dominant players (increased rivalry) such as Campbell As the SWOT analysis has shown above, there are significant opportunities and threats affecting the prospects of Shorewood Soups. First, the company has to consider launching its new consumer packaged goods product in the two categories earlier highlighted as the most lucrative (Williams, Kannan Azarm 2011; Åžeref, Carrillo Yenipazarli 2015). They are growing segments of the market, driven by demand. Major segments of Shorewood Soups Discussion on types of research of the segments that would be needed to develop a marketing strategyAdvertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has to consider the level of patience that the consumers have with a new product. This will affect their willingness to try out the new product and stay loyal throughout its testing process in the market. It must also research to find out whether the targeted consumers are replacement buyers, or they are first time buyers. Other factors to consider in this case include the effect on product reputation that the new product quality and pricing will have on the companys overall market and its specific market segments. The intention here is to achieve a comfortable level of certainty that allows the management to go ahead with the plan without risking jeopardizing its operations and any of the factors that are highlighted as areas for further research (Pedram Balachander 2015). Once the company goes ahead with its announcement of a new product for the consumer market, it will be signalling a change of strategy to consumers and its employees. The company may consider the int eraction of the product and its target groups of consumers. It might go ahead with preannouncement to confirm these expectations and have them influence the major product and distribution, as well as marketing decisions. Besides, it will seek to estimate the right packaging look and size for its most popular product in the segment. It implies that first, there must be a decision made concerning the number of different brands to launch, and whether those brands will have a specific name or tag that associates or disassociates them with the rest of the companys products (Su Rao 2010). Another issue worth looking at is the generational differences among consumers. Based on the preliminary strategy information presented in the case, the company will be targeting people who are in their late twenties and early thirties for its gluten-free consumer brand. Also, it might have to look at whether there are similarities and differences that are worth noting within the targeted years because they influence the effectiveness of a particular direct marketing strategy that it embraces. So far, the company is considering the use of consumer advertising, point-of-sale and merchandising materials, public relations and partnerships, website enhancements, demos, tastings and events, grassroots promotion, direct mail campaign, and social media. It must use the options according to their cost implication and their ability to achieve the expected sales outcomes (Yannopoulos, Auh Menguc 2012). While considering its financial position and projections as a factor for evaluating choices, the company needs to also research on the short-term or long-term nature of the respective marketing strategies (Van Tonder Mulder 2015). Lastly, the company needs research on resources that allow it to specialize and achieve competencies that ensure its products are superior to the companies across different consumer scales. Consumer tastes and preferences will need to be established alongside the information presented in reviewing the competency of the firm (Hansen, McDonald Mitchell 2013). SMART objectives of the organization The concept of SMART objectives uses the mnemonic acronym to imply that objectives need to be specific, measurable, assignable/actionable, realistic, and time-related. The objective of Shorewood Soups is to increase its revenue from $100 million to $200 million in five years from the year 2009 to the year 2014 (Ke, Shen Li 2013). In addition, the objective will be realized through strategies implemented by the marketing division of the company. The division has been allocated funds for the project, and it will report to the executive on its progress on the project. The achievement of the objectives will be measured by the attainment of revenue growth, which conforms to a projection on reaching the target when the specified period ends (Herpen, Nierop Sloot 2012). The objective has to be realistic for it to conform to the SMART criteria. In this case , the company has allocated funds and allowed the marketing division to bring new staff and resources to help (Jonas Roosen 2008). In addition, this division is the most spirited in the organization and its leadership will not change during the implementation phase of the project. Based on these facts, the projected increase in earnings is realistic. Besides, the product’s ingredients will affect the typical selling package for a consumer packaged goods segment for soups, as there is a substantial public health concern for gluten intolerance. Finally, the market share that Shorewood Soups takes out of the $5 billion allergen-free foods market value of 2008 can also measure the achievement of the goals. Explanation of proposed marketing mix strategy There are four factors worth breaking down in covering the marketing mix. They collectively form the marketing strategies. According to the 7Ps of marketing theory, which extends the 4Ps of marketing, a firm has to look at people, processes and physical evidence factors, in addition to product, place, price, and promotion (Liao, Chen Tseng 2009). The proposed product is a refrigerated fresh soup brand by Shorewood Soups. It will be distributed in supermarkets and other conventional stores that target shoppers seeking healthy alternatives to their food (Ke, Shen Li 2013). The product will be priced within the range of competing products that have a quality attribute, with the price difference being within the range of $1. The promotion strategy will be multifaceted. It will include five direct marketing options that will be influenced by the reception that the marketing team has with focus groups on its main consumer segments. These segments are the ones that have a substantial population of people seeking gluten-free substitutes as their food (Kulmala, Mesiranta Tuominen 2013). The people in charge of the new products will be the marketing team structured to influence operations at the company level and e fforts of marketing in the field. Kevin O’Leary will head the team that is in charge of the new marketing strategy. He will coordinate efforts with operations and other divisions of the company to ensure that all aspects of the strategy are well funded and supported. He will manage conflicts among staffs in the implementation team (Lingelbach, Patino Pitta 2012; Lowe Alpert 2010). The processes involved in marketing will include announcements, product design, and promotion of the product during launch and after launch, collaboration with retailers and setting up of competitive strategies for ensuring that the product is visible and dominant in the target consumer groups (Lowe Alpert 2010). The products vary in the quality and functionality in comparison to the existing market conditions. These features will be the physical conditions for the product, including its gluten-free ingredients. In addition, the promotional strategies used will include aspects of tasting and merc handising to ensure that consumers are interacting with the physical product (Van Den Bulte 2000; Ngobo 2011). Justification of proposed marketing mix strategy for Shorewood Soups in overcoming the identified problem According to the above marketing mix strategy, there are several elements that will be considered for it to succeed. The case study provides information showing the relevance of the proposed options when used as part of the marketing mix (Tatikonda Montoya-Weiss 2001). First, the most lucrative products are ready-to-serve broth and refrigerated fresh soup. In the first case, the biggest company in the market, Campbell, is serving the segment. It uses an established brand name based on its licensing agreement with Wolfgang Puck Worldwide Inc. (Herbet-Maccaro Ottley 2012). This leaves the best option as the fresh refrigerated soup, given that the other options considered in the case are including non-desirable ingredients and, therefore, are less healthy. They are also less lucrative concerning market growth, given the existing market rivalry in the industry (Tan Cadeaux 2012). The best strategy is one that includes a product that is in a rapidly growing market. That way, new entrants like Shorewood Soups can capture their share of the market without having to displace the incumbents. The pricing was arrived at from the consideration that consumers would be sensitive to price. They would welcome a healthy alternative, but only when it is within their grocery shopping allowances. In this regard, it would be able to compete from a price point of view, as well as a quality and functionality aspect. The place for sale conforms to the popular way of distributing consumer-packaged goods. The case study notes that there are consumers looking for convenient and healthy alternatives (Herbet-Maccaro Ottley 2012). Such consumers will shop at healthy food stores and food segments in supermarkets. The rival products are also sold at these places (Panigrahi, Ede, Calcich 2003). The options presented for promotion are also valid because the â€Å"gluten-free† brand is a growing niche product. It has loyal consumer groups that can serve as brand ambassadors and help the company to achieve its objective and still have lower promotion costs. Thus, targeting the groups in a direct manner in social media and testing exhibitions at supermarkets will be excellent strategies (Luo 2010; Olson et al. 2001). Evidence and theory to show the proposed strategy will work This paper used various theories of marketing to analyse the opportunities and threats of the business, as well as the elements of the marketing mix. According to the resource-based view theory of competitiveness, a firm can only compete in the long-term when it manages to sustain competitive capabilities that fulfil the value, rarity, inimitable, and non-substitutable elements. An understanding of the theory’s VRIN framework helps to analyse the proposed strategy critic ally. The proposed product is valuable and will, therefore, elicit demand from consumers. The marketing team behind the product is well experienced in doing things the hard way. The company culture is valuable to Shorewood Soups at the time of launching the new product (Herbet-Maccaro Ottley 2012). The rareness in the strategy proposed also helps it to contribute to the competitive capabilities of the firm. The proposal is to use new forms of marketing in combination with existing forms, such as giving out free samples. These resources are also available in the competition, but they cannot be ignored. Otherwise, the strategy would not work. In addition, there is the gluten-free brand that the company will be using. This branding will help to grow the brands personality of the Shorewood product (Swink Song 2007). Competing firms may opt to introduce new gluten-free products, but they will not have the same advantage as Shorewood Soups. The company makes its soup and has great contr ol over the quality (Su Rao 2010; Othman Rahman 2014). It can promise consumers the best quality that its competitors will not match easily. The actual product comes in a refrigerated form, which is an acceptable way of storing fresh produce (Schà ¶n 2010). The product feature will help the company to sustain its other operations strategies, such as making bulk deliveries to retailers as though they were its clients (Teimoury Fathi 2013). The new marketing mix will fit into the existing structure well to create a unique blend that is non-substitutable in the short run. Companies seeking to copy the strategy must first achieve the other attributes of competition enjoyed by Shorewood, which will take them several years (Reffelt, Schmitt Meye 2013; Åžeref, Carrillo Yenipazarli 2015). Discussion of implications envisaged for the implementation of the proposed strategy The companys marketing division will adopt a new structure when implementing the strategy. There will be a need for an independent team that has access to other departments and works according to the objectives of the project. The team will have less stringent rules to allow it to experiment with various options within the objectives and project deliverable parameters (Amini Li 2015). As the team interacts with the project features, it will gain more knowledge about the task and be able to make informed decisions. The decision-making elements and tradition of the firm will need to change to accommodate this new approach (Calantone, Drà ¶ge Vickery 2002). Overall, the company will be making new processes and using change implantation strategies for its internal operations, in addition to the marketing strategies that have been explored in this report (Reffelt, Schmitt Meye 2013). Reference List Amini, M Li, H 2015, The impact of dual-market on supply chain configuration for new products, International Journal of Production Research, vol 53, no. 18, pp. 5669-5684. Anselmsson, J Johansson, U 2007, Corporate social responsibility and the positioning of grocery brands; An exploratory study of retailer and manufacturer brands at point of purchase, International Journal of Retail Distribution Management, vol 35, no. 10, pp. 835-856. Calantone, R, Drà ¶ge, C Vickery, S 2002, Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?, Journal of Operations Management, vol 20, no. 3, pp. 273-287. 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Tuesday, February 18, 2020

Compare multiple stories Essay Example | Topics and Well Written Essays - 750 words

Compare multiple stories - Essay Example To begin with, the story Romeo and Juliet was a literary masterpiece which detailed the power of love in the society. The overriding theme and line of thought was the fact that the love that Romeo and Juliet shares was so strong that any other thing in their life did not matter. As much as there is rejection and strong opposition due to the family differences between Romeo and Juliet, the story reiterates that it is the power of love which concurs all. In principle, this story highlights and brings to the front the aspect and issue of the strength of the affection and love that two people share. Comparatively, the story Othello by the same author brings to the gore the issues of the power of love and how rejection or family and social status could be a barrier. It articulates the principle that in the human society, there are things that rarely change such as a person from a wealthy or influential family is expected to just interact and marry from the same class. For instance, Othello courts and dare Desdemona, who was the daughter of Brabantio who was an influential leader in the country. Othello on the hand was just a military commander in the army and by extension he was a worker or servant in of the family of Desdemona. Later on, the other people try to interfere in their love by scheming and putting stain in the relationship or the love affair of Othello and Desdemona. They include Iago and Roderigo who also confirms to have romantic feelings for Desdemona. As the play proceeds, they hatch a plan to instill jealousy and fury in the approaches of Othello through manipul ations and betrayals. At the tail end, the love intrigues and pain bring to the light good reasons to make Othello to kill himself. Comparatively, these two stories all end with tragedies which are occasioned by the hard feelings of sour love and betrayals.