Castle bingo Essay Example | Topics and Well Written Essays - 2000 words

Castle bingo - Essay Example CRM integrates marketing, service and supply-chain functions in order to achieve greater efficiency in delivering greater value to discriminating customers. Consequently, CRM improves customer services, facilitates better integration of marketing tools, increases organisation revenues and reduces costs associated with customer services by a significant level (Richards & Jones, 2008). Castle Bingo and Benefits of Customer Relationship Management (CRM) The three primary elements of CRM have been described hereunder. Operational CRM Operational CRM consists of software packages that are used to efficiently arrange inbound and outbound customers interactions. Operational CRM aid in processes related with sales, customer service, marketing and automating communications. Service automation helps an organisation to manage service operations delivered through web, contact centre and face to face. Some of the significant benefits of operational CRM to Castle Bingo may include: Sales Force Aut omation Enterprise marketing Automation Customer Service and Support (Bhatnagar, 2012). Analytical CRM Analytical CRM involves analysing customer vital information in order to effectively meet the marketing and customer service goals and deliver appropriate message to the right customer at right time through appropriate channel. The significant benefit of Analytical CRM to Castle Bingo may involve Customer retention Segmentation and targeting Development of new products according to the customer’s specifications (Bhatnagar, 2012). Collaborative CRM Collaborative CRM comprises the system that facilitates customers to perform various services on their own through variety of interaction channels. It renders people process as well as data together and further facilities in channelling the data along with customer related information for ensuring proactive decision making. It ensures timely sharing of information and results in enhanced customer services. The major benefits of Col laborative CRM to Castle Bingo may involve: Providing effective customer communication across different channels, Increases the efficiency of online services and help in reducing customers service costs associated with offline services and Facilitate in better access to customers data during the time of interaction with customers (Bhatnagar, 2012). The Principles of Big Data and Metrics The data driven decision-making is currently being widely recognized and is viewed to be an increasing enthusiastic aspect related with the notion of ‘Big Data.’ Big Data refers to traditional enterprise data which comprises valuable information regarding the nature of the customers that is ascertained through CRM systems, web store transactions, ERP data as well as general ledger data. Furthermore, it also includes social data such as customers’ feedback streams, micro blogging internet sites like Twitter and social media like Facebook (Dijcks, 2012). The perception of Big Data c an primarily be attributed with four principles that have been discussed below. More Granular Information or Micro Segmentation The principle of micro segmentation can be

Book Review Essay Example | Topics and Well Written Essays - 1000 words

Book Review - Essay Example Allen& Jensen (1995) Pg 5-8, claim that freedom of speech is not supreme in any country and is subject to restrictions such as slander, libel, incitement or obscenity. In this regard, this paper aims to review a book that deals with the First Amendment and some aspects of freedom of expression, the overarching themes and key points made in the chapter, as well response grounded on what I have learned this far about free expression. In addition, I will also explain some of concerns and questions raised by the material. In chapter 3 of Allen & Jensen (1995), pg 11-16 it talks about the first amendment of the United States in terms of the prohibiting the federal, municipal or state to establish religion or have a preference for one religion over another. Subsequently, this law has been interpreted differently in the American history, for example, some say that it separates church and state, in addition to preventing the government from establishing a church. Additionally, it explains th at as long the freedom of religion law does not target a particular religion, then it does not violate the Clause Free Exercise. The congress is also said to have passed an Act called the Religious Freedom Restoration, in which it aimed to restore the standard of religion interest, also known as â€Å"Compelling Interest†. ... He argues that the Act is based on the first amendment unconstitutionally. However, the freedom of speech is recognized in article 19 under Human Rights Universal Declaration as well as in human rights international law in the Covenant on political and civil rights international. Chapter 3 of Allen& Jensen (1995), Pg 21-22, acknowledges that, the Article states that everyone has the right to hold opinions without any interferences, as well as the right to freedom of expression. Therefore, this right includes the freedom to receive, impart, and seek ideas and information of all kinds, either in oral, writing or print. The article also explains that the exercise of such rights also carries unique responsibilities and duties and can therefore be subject to restrictions if necessary. Allen& Jensen (1995), Pg. 22-30 also notes out that under the article 19, the concepts of freedom of press adopted Article 11, freedom of expression stating that free communication of opinions and ideas is t he most important right of every human being. Therefore, every citizen may print, speak, and write accordingly, but should be responsible for any abuse of freedom as law defines. The freedom of expression and speech is recognized in regional and international law of rights, in which the right is confined in Article 19 of international political and civil rights. Allen& Jensen (1995), Pg30- 35 argue that freedom of expression is understood as multi-functional rights which include not only the right to disseminate, or express ideas and information but other aspects like the right to impart, seek and receive information and ideas. Nevertheless, regional, national, and international

Benefits of the Psychology of Personality

Benefits of the Psychology of Personality The psychology of personality enables us to understand ourselves better than it allows us to understand others. Critically evaluate this statement, giving empirical and/or theoretical evidence to support your arguments. According to Kohut (2013), personality is not a clearly defined and measured concept; therefore in order to understand ourselves and other people we have constructed implicit personality theories, through observing others’ behaviour and experiencing social interactions (Maltby, Day Macaskill, 2010). However, it is also clear that individual differences occur, making the study of personality more complex, and one which is highly influenced by and reliant on subjectivity. This produces problems with reliably understanding others, and also raises unexpected questions as to whether studying personality really does allow us to understand ourselves better than other people. Allport (1955), expresses personality as a process of ‘becoming’, unique to each individual and their context, and considers that individual differences are made sense of through comparison with accepted concepts. It would therefore make sense that many theories in personality research base themselves on common sense and rely heavily on intuition, often without explicit knowledge (Heider, 2013). Furthermore, psychological research (within personality psychology and other areas) is often directly influenced by personal experience. Allport also commented that by understanding ourselves and identifying issues which are important to our own experience, we are then able to collect structured knowledge about other people. Empirical research by Chiu, Hong and Dweck (1997) demonstrated that an individual’s understanding of themselves influences their view of the personalities of others, through pattern projection, and that forms implicit personality theories. This suggest s that we have an existing deeper knowledge of ourselves and that as we develop this we also cultivate theories about the behaviour of other people around us which allows us to understand them. If then, understanding ourselves enables a better understanding of others, it is important to consider how personality psychology allows us to understand ourselves better. Firstly, much of the terminology used (such as ‘self-actualisation’ and ‘self-concept’) places emphasis on our knowledge of ourselves and how individual awareness should be strived for, as shown by Maslow’s Hierarchy of Needs. The Need Satisfaction Inventory has been produced in order to operationalise and confirm Maslow’s theory using college students (Lester, 1990); this has provided more grounded evidence for ideas about achieving happiness and potential. Furthermore, the Jungian personality types are based on the concepts of ‘thinking’, ‘feeling’, ‘sensing’ and ‘intuition’ (Jung, 1998), placing emphasis on the internal and subjective, and classifying people using these individual processes. There are elements of psycholo gy which take internal processes to be irrelevant, such as operant and classical conditioning, which rely on genetics and situational factors (Pavlov, 1927; Skinner, 1938). Yet, personality psychology is concerned with what makes people different, and therefore focuses on the internal thoughts and processes which make a person who they are. We are clearly interested in the motives and causes of behaviour and this is one of the main reasons for studying personality (Maltby, Day Macaskill, 2010). Subsequently much research is based entirely on subjective processes as this allows us to understand ourselves better. Ullen, de Manzano, Almeida, Magnusson and Pederson (2012), looked at the phenomenon of ‘flow’ within personality psychology. This involved measuring ‘flow proneness’ using self-report, as flow is a subjective experience which involves enjoyment, low self-awareness and effortless actions when engaging in an activity of interest. The theory is based entirely on subjective experience as flow cannot be measured empirically or be identified by people other than the individual experiencing flow. Due to research such as this, logically it would appear that while undertaking personality research it should be easier to understand ourselves. We have direct information about our history, private behaviours, thoughts and feelings which others do not have, and that we do not have about other people (Vazire Carlson, 2010). However, there are limitations to the amount that we can understand our own personality and internal processes. Wilson (2009) commented on the use of introspection in psychology, stating that it may not be as effective as first thought, as many aspects of ourselves are hidden from conscious awareness, limiting its ability to provide us with self-knowledge. This notion of the unconscious is grounded in psychodynamic psychology and Freudian concepts. Freud considered the unconscious and reasoned that there is much of our thoughts, feelings and internal information about ourselves which is unknown to us. Freud considered consciousness to be a dynamic system, whereby unconscious thoughts manifest themselves in various ways such as dreams and ‘Freudian slips’ (Power, 2000). When understanding a person we put emphasis on their motives, rather than just the observed behaviour, however we cannot pass any judgement on the unconscious (ours or others’) or make generalisatio ns about unconscious processes, as it is beyond our cognition (Jung, 1998). In more recent research, Carlson (2013) provides research suggesting that mindfulness can improve self-knowledge, especially into internal aspects of personality such as thoughts and emotions. Mindfulness, as opposed to introspection, is being more aware of our own internal thoughts and processes without needing immediate explanation and justification- we simply observe our own state. Carlson considers that we can measure both trait and state mindfulness and that this may overcome the barriers of information and ego-defence which can distort our understanding of ourselves. Despite this, it is clear that currently we cannot fully understand ourselves; it has also been explored that this process is intrinsically linked to, rather than preceding, our understanding of others. Heider (2013) explains that as soon as we enter into an interaction with someone else we cannot be analysed and viewed separately from that person and the environment we are in. We respond to what others think of us, or what we perceive to be their views. Vazire and Carlson (2010) go further than behaviour and consider that an individual cannot develop a full understanding of themselves without considering the perspective of people who know them well. Others can see things about our personality and provide insights that we cannot, this is due to blind spots, as we sometimes have too much or too little information or self-presentation motivations which can distort our considerations. We do not view ourselves objectively as others do, which inhibits our understanding of ourselves. Vazir e (2010) produced the Self-Other Knowledge Asymmetry (SOKA) model to illustrate that both the individual and the people close to them have insight into different aspects of their personality. When we consider these ideas when understanding others, on an explicit level it is clear that the only way to find out what people are thinking is to ask them (Baumeister, Vohs Funder, 2007), however this produces a large reliance on self report, and raises methodological issues and problems. The Eysenck Personality Questionnaire, or EPQ (Eysenck, Eysenck Barrett, 1975) is used to measure personality using yes/no judgements by individuals on a series of statements. The self report asks questions such as: ‘Do you often wonder about things you should have done or said?’, ‘Do you often feel lonely?’ and ‘Are your feelings easily hurt?’ Considering Vazire and Carlson’s point, people close to the individual may have an insight and may be able to correct with regards to demand characteristics, however behaviour does not always reflect feelings and beliefs, leaving the self report with a large potential for bias. This is partly due to poor pre dictive validity which leads Baumeister, Vohs and Funder (2007) to argue that Social and Personality psychology disciplines are not really measuring behaviour because of their reliance on self report. They explain that there are often discrepancies between what people say they will do and how they actually behave, meaning that observations and direct experiments would be a more reliable way to study behaviour, and that self-report should be used to accompany these to provide deeper understanding. However, psychology is the study of why people do what they do, so this comment could be considered irrelevant if the emphasis of personality psychology is to explain internal processes and understand why people act as they do (Maltby, Day Macaskill, 2010). Adler (1998) would argue that everything happens with conscious intent and that observing behaviour actually gives no insight into what is occurring within an individual. Furthermore, self-reports do not occur in isolation from the envi ronment, therefore situational factors have an influence on the extent to which personality characteristics are displayed, which in turn may affect an individual’s perception of themselves and subsequently their self-report judgements (Ajzen, 2005). Additionally, self-reports are snap judgements which do not give much information into understanding others, yet can be useful for developing models and theories to explain general internal processes and behaviour (Baumeister, Vohs and Funder, 2007). For example, attachment theory relies on past experiences (Bretherton, 1992) and has proved a highly influential model used in many areas of psychology. As a model, it has been reliably based on observation of behaviour and has helped us to understand others, and even to make inferences about personality; however on an individual basis we often do not have the information available to allow us to make direct attribution retrospectively. We need to understand the full context and the goal of the individual and in this way we understand ourselves but not others. Models provide information about general behaviour, yet perhaps they only aid true understanding of ourselves and not others; when it comes down to environment and experience we kn ow ourselves. Subsequently, the use of self-reports in personality psychology poses questions as to the degree to which we are developing an understanding of others. On the contrary, Lounsbury, Levy, Leong and Gibson (2007) conducted a study into the Big Five personality traits and whether they influence sense of identity in an individual. Although a causal relationship could not be established, their research showed that each of the personality traits were related to, and subsequently may influence, identity. In this way, personality research allows us to develop an understanding of others and often inspire further research. The question is simply the degree to which research like this is able to produce understanding; the preceding points have shown that this may not be as strong as we would think. Reanalysis of such studies has shown reliability in self-report measures. McCrae and Costa (1987) showed strong cross-validation for measures of the five factor personality, showing that self-reports can provide us with insight into behaviour and be relied upon in some cases. So, in conclusion, it has become evident that the study of ourselves and others within personality psychology is perhaps more complex than first thought. This essay has raised many issues. Firstly, it is unclear as to how well personality psychology allows us to understand ourselves. On a conscious level it would appear than whilst trying to understand any aspect of personality we develop a clearer understanding of our own, however, research has shown limitations to this (Wilson, 2009; Power, 2000). Overall, it can be seen that we develop a better understanding of ourselves, yet this may not be to a greater extent than others; it may in fact be a joint process of understanding ourselves and understanding those around us (Heider, 2013; Vazire and Carlson, 2010). Alternatively, when we consider how much we are developing a better understanding of others, there are limitations in the use of self-reports, as it is hard to know the degree of understanding we are gaining and whether this i s providing us with a full picture (Ajzen, 2005). Therefore, there are many considerations which make it hard to know the extent of the understanding gained in personality psychology. Perhaps this is also dependent on interpretation of the word ‘understanding’ and the information needed. If a general knowledge of behaviour is adequate, then the models and theories provided by the discipline can help us to understand both ourselves and others to some degree. However, if we seek understanding on a deeper level, we may have to consider that personality psychology may not currently have all the answers needed for deeper insight in ourselves or others.

Mothers Pearls :: Personal Narrative, Descriptive, Description

Mother's Pearls Around my mother’s neck was a necklace: a string of jaggedly spherical crystal beads. I don’t know why she chose that necklace for that night. Her sister’s wedding perhaps called for the touch of a family heirloom, or perhaps she simply liked the way it sat above her collarbone in a path of smooth stones. All the same, it was on this night that she chose to wear it — this favorite piece of hers — a gift from her late grandmother. On my mother’s lap I sat in a curl — no older than seven, with little patience for adults or conversation or wedding parties. With my ear to her breast, her voice reverberated as though echoing out of a dim cave in the wells of her chest. My mother’s boyfriend was tall and lanky. He had a reddish face and his ears looked as though they had been pinched by the lobes and stretched out an extra inch. His eyes were gentle, but I had no taste for men that were not my father, and was too shy to accept his numerous offers to dance, as my mother eased naturally in and out of conversation with the other women at the table. "She’s living in Corpus now." "That’s right. She married an optometrist, didn’t she?" "Sean Smithl." The band music, these women’s voices, the vibration of my mother’s chest, had all begun to blend into a slow rhythm, and I stared at the old women on the makeshift dance floor waltzing with their sons. Between my right fingers were the jewels that settled around my mother’s neck, that spiraled and entwined in the small of my hand, tightening at her throat, twisting effortlessly, the cool stones rolling over the tips of fingers, sliding across palm. Had my evening ended like this, the entire memory would have been lost in the pile of my past like any other childhood moment. But it did not. In a snap as quiet as the sound of a pin popping through fabric, my mother’s necklace unleashed from her throat, a ripple of beads falling to the floor like rain. She gasped, pushing me from her lap, leaving me wide-eyed and mesmerized by the glittering pellets that rolled and hopped off the carpet, some even reeling their way to the hard edge of the dance floor. Under the table, past the chair legs, she and her boyfriend bent over desperately, plucking the shimmering rocks and filling their hands with them.

Business Forecasting Assignment Operations Essay

Business forecasting is the process of studying historical performance for the purpose of using the knowledge gained to project future business conditions so that decisions can be made today that will aid in the achievement of established goals. Forecasting plays a crucial role in today’s uncertain global marketplace. Forecasting is traditionally either qualitative or quantitative, with each offering specific advantages and disadvantages. Qualitative and Quantitative Forecasting TechniquesForecasting can be classified into qualitative and quantitative. Qualitative techniques are subjective or judgmental and are based on estimates and opinions. The Delphi technique, a common form of qualitative forecasting, allows experts to create an effective forecast under conditions of extreme uncertainty. Time’s series forecasting, a quantitative technique, uses a statistical analysis of past sales in order to effectively predict future outcomes, but can be limited under conditions of uncertainty (Chase, 2003, p.364). Business forecasting can be used in a wide variety of contexts, and by a wide variety of businesses. For example, effective forecasting can determine sales based on attendance at a trade show, or the customer demand for products and services (Business and Economic Forecasting, p.1). One of the most important assumptions of business forecasters is that the past acts as an important guide for the future. It is important to note that forecasters must consider a number of new information, including rapidly changing economic conditions and globalization, when creating business forecasts based on past sales. Globalization and economic slowdown has made businesses subject to a great deal of uncertainty. In this time of rapid change, economies worldwide change rapidly, new markets open up and old ones change, and demand for products is often uncertain. As such, businesses must be flexible and adaptable in the types of methods that they use to forecast future sales (Chase, 2003, p.472). In an ever-changing global marketplace, organizations are constantly coming up against unusual and novel situations. It is in these situations that modern methods of business forecasting can be especially useful. Modern  forecasting methods are usually grouped into two main categories: qualitative methods, and quantitative methods. Qualitative analysis includes the intuitive and knowledge-based approach as discussed earlier. The decision maker reviews all of the information available, and then makes an estimated forecast. Quantitative techniques are used mostly when qualitative information is not available. In contrast, qualitative techniques are based on an analysis of data (Namvar, 2000, p.8). Delphi Forecasting MethodQualitative forecasting techniques are: executive committee, the Delphi method, and surveys of the sales force, surveys of customers, historical analogy, and market research. The objective of most Delphi applications is the reliable and creative exploration of ideas or the production of suitable information for decision-making. The Delphi Method is based on a structured process for collecting and distilling knowledge from a group of experts by means of a series of questionnaires interspersed with controlled opinion feedback (Chase, 2003, P471). The Delphi method is a variation of the executive committee approach. But the interaction is indirect, iterative and structured. The basic premise of Delphi method is to identify a group of experts and each of them are given a set of questions or issues, and asked to respond. After a given amount of time, the responses are sent to a coordinator or monitoring group that does not participate in the earlier stages of the Delphi processes. This group then feeds back the responses to other members of the group, while never giving away the identity of the response. The experts are then asked to respond again, after reviewing the responses of other respondents. This process may continue until a consensus is reached among the group. The group may be united to form a final consensus (Namvar, 2000, p.8). Time Series Forecasting MethodTime series techniques are the most popular quantitative method. These techniques use statistical methods for projecting from historical data. Quantitative techniques are preferred when appropriate data are available. The main assumption is that the historical pattern will continue into the future. The two main types of time series forecasting are average smoothing and exponential smoothing. The moving average is simply a  series of arithmetic averages. Predicting sales for next year is simple. The actual sales for a certain number of years is added, and then divided by the number of years used to get the moving average. A weighted moving average is obtained by assigning a specific weight to previous years. The sum of all weights must equal one. Recent years are given a higher weight (Namvar, 2000, p.13). Exponential smoothing is simply a subtype of the weighted moving average. A new forecast is a weighted sum of actual variables (usually sales) in the current year and the weighted forecast of the variable for that period. It has the advantage of being relatively easy to compute. In contrast the moving average method is quick, cheap, and easy to use, but does not easily take into account variations based on seasonal effects and cycles (Namvar, 2000, p.14). Both the Delphi technique and Time series forecasting are valuable forecasting tools in the right circumstance. The Delphi technique is useful for short-term forecasts. This ability is contingent upon the familiarity of experts with specific issues (Namvar, 2000, p.8). One of the major problems with the Delphi technique, as with all other qualitative techniques, is identifying good employees to form expert opinions and judgments, and then getting these experts to agree on a forecast (Namvar, 2000, p.9). Given the limitations of qualitative techniques, quantitative forecasting is usually preferred where there is enough past data (Namvar, 2000, p.12). In conditions of uncertainty, the Delphi technique offers a great deal flexibility. Using the Delphi technique, experts in a field can often come to a creative and insightful consensus. In contrast, time series forecasting may be less useful under conditions of extreme uncertainty because of its qualitative nature. When new conditions arise, it may be difficult to predict future sales based on past sales when conditions were more certain. Therefore, the Delphi technique is often a more valuable tool for business forecasting during conditions of uncertainty. Firstlogic Inc., The Company manufactures information quality and postal automation software that helps companies ensure the data they are storing and adding to their corporate databases is clean, accurate and reliable. More than 6,000 customers around the world use Firstlogic products. (www.firstlogic.com). The recent global economic slowdown and increased uncertainty in many facets of business, have caused organizations to rethink their priorities and strategies. Like any other companies, My company was forced to look well ahead in order to plan their investments, launch new products and services, devise new ways to develop and leverage human capital and so on. All key decisions related to these activities are derived from a sales forecast, which is the most critical and difficult area of the management. Forecasting can allow businesses to predict sales, and thus determine a wide variety of business expenses. Firstlogic heavily relies on quantitative methods for business forecasting based on several factors like degree of accuracy, investment decisions, time horizon to forecast, capital investment decision, product changes, style, quality, price changes, labor problems, available data and information and position of products in its life cycle to forecast the future sales. Firstlogic use information on past sales and times to help determine demand for products and services, effectively forecasting the specific products/services that would release to market at a given point in time. Despite the effectiveness of quantitative forecasting tools, the company has had less success with these methods in short term forecasts. Given the high degree of uncertainty in today’s marketplace, qualitative forecasting techniques like the Delphi technique may help Firstlogic to better-forecast future sales. Conclusion In conclusion, business forecasting methods must be used in order to fit current conditions of uncertainty. Delphi technique and time series forecasting both are valuable forecasting tools when used in the right circumstance. The Delphi technique is useful for short-term forecasts; therefore, it is often a more valuable tool for business forecasting during conditions of uncertainty. References Business and Economic Forecasting. Retrieved November 4, 2005, fromhttp://www.sbeusers.csuhayward.edu/~acassuto/econ3551/summary/chapter6.ht

Occupation – Nursing

Nursing is a profession that became really popular for past few years. There are many reasons why people are joining nursing program and why they want to become a nurse. For me it’s a family thing. My grandma and my mother both were nurses, but I also find it interesting myself. I choose this occupation because it ensures good salary, loads of benefits, such as health and life insurance, it’s challenging and it is a job that I’m sure I will derive a great satisfaction. According to U. S.Bureau of Labor Statistics to become a nurse I’ll have to take anatomy, physiology, microbiology, chemistry, nutrition, psychology and other social science courses. I’ll also need clinical experience. There’re three education path that I can choose: a bachelor's degree in nursing, an associate’s degree in nursing, or a diploma from an approved nursing program. I choose to get my diploma first, and then after finding a job, continue my education, and try to get a bachelor degree, to have a better job prospects. Employment of registered nurses from 2010 to 2020 will grow up to 26 percent, which is much faster than any other occupation.Opportunity to find a job in this profession is excellent. As a nurse I can find a job in a medical and surgical hospitals, offices of physicians, home health care services, nursing care facilities. Also I can work with the military, in correctional facilities, or educational services. When it comes to work environment, register nurses spend a lot of time standing, walking, bending a lifting, so back stress is a very common disease. Because nurses are surrounded by patients who have infectious diseases they have to follow strict rules to protect they health.Schedule in a hospital is very flexible, there’re a large variety of shift, so there are a lot of choices to find a schedule that will fit me the best. Also there are many promotion opportunities for nurses. Register nurses begin they work as staff nurses in hospital, but after they build some experience and prove that they can perform well in this job, they can be promoted to more responsible positions. They can become head nurses, they can work in administration, or as university faculty. They can also specialize in one nursing career.For example be a clinical nurse specialist, with average salary $90,000 a year. The salary for me is a big part of a job, it helps me to enjoy it, and gives me motivation to work harder. When you’re paid well you perform good at work. According to U. S. Department of Labor standard salary for a register nurse ranges from $45,040 to $94,720 per year, which gives us hourly wage from $21. 65 to $45. 54. Salary is determined by several factors such as setting, education and work experience. I think for that kind of job this salary is competitive.I also found out that if I need any extra money I can work overtime and holidays which are paid extra. For me it is very important to know th at I can afford things I want, and don’t have to worry that I won’t have enough money till next month. Also good salary is a big part of the job satisfaction, when I’m getting paid well I feel like my work is appreciated. Even though being a nurse for me is much more than a paycheck, providing my family will always be on the first place. The benefits coming from being a nurse are also a big part of why I choose this profession.Because nursing is part of a healthcare business, I can get a very good health insurance for me and my family, as well as dental and vision insurance. It is very important for me, because it protects me financially. I don’t have to worry about any extra expenses, having it gives me peace of mine, and protect me from unexpected medical bills. Nursing is a challenging job, and for me that is another benefit. I always wanted my career to be exciting. In this job you can’t get bored, it’s not a repetitive job, as a nurse I will never know what’s going to happen the next day.I know that this job will keep me constantly excited and give me an opportunity to learn each day. The most important thing why I choose this profession was job satisfaction. For me being a nurse is something to be proud of, it’s a job that I know will be very fulfilling for me. According to U. S Bureau of Labor Statistics â€Å"Register nurses provide and coordinate patient care, educate public and the publicity about various health conditions, and provide advice and emotional support to patients and their family members† I know I will be able to make a direct impact on other people’s lives, I want to feel that my job is making some difference.Also working to help and serve other people will give me this satisfaction. For me nursing is not only taking care of patients and giving them medications, it is way more than that. After spending a lot of time with patients, nurses become part of their family, f or me building that kind of relationship with them it’s what makes this job so important. As a nurse I know that I will be able to provide human element for patients in a hospitals, so they don’t feel left alone, I will have to explain what the doctor is saying so people won’t get confused, or scared by medical terms.Intensive contact with people and unpredictability are things that will make this work very satisfying for me. I know that I will be able to bring some meaningful contribution to people that I will take care of lives. Patients can see how much work and effort nurse put in her work, and they appreciate it. Seeing that people value and respect my work will be the most rewarding thing, and will well worth everything else. I wanted to become a nurse for a long time, I’ve had an interest in a medical fields since high school.The money, benefits and job security are an important part of this occupation, but the most important thing for think the mo st important thing is my desire to help people. It’ll be very rewarding to see that even a little thing that I’ve have done, will have some kind of positive effect on my patients lives. Nursing is occupation that perfectly fits me. It’s a challenging career in which I can learn new things every day and never get bored. It’s much more than just a job, it’ll give me an opportunity to change and save others life. It’s a rewarding career, I look forward to be a part of.